Comments on: band website search engine optimization – backstagepass!

By: Rene

Rene — Tue, 24 May 2011 18:35:03 +0000

Hey Patrick,
I am happy you liked it! And I see the point you make with your question.
The quick answer: “This depends if you are a band or a record label”
The longer remarks to it:
As a musician you want those people on your page because you also sell concert tickets, merchandise and it is always usefull to start a conversation with your fans!
If your are a record label and your only business is selling music you think you probably don’t want to talk to the people looking for illegal downloads.
But I don’t agree: Even as a record label you should be interessted in establishing a conversation with the fans. Someone who is now looking for an illegal download might become a loyal customer tomorrow. Especially if you have the chance to contact him several times or bring him in contact with other fans.
Not winning those rankings in search engine doesn’t helpt you to let the fan stop downloading music anyway. But not winning these rankings make you loose the chance to talk to him constantly. That is sad because he was already interested in the musician!
With In legend we offered our first demo EP for free download (in exchange for an email adress) and we had a great experience! Even though we are a newcomer we hit the top 100 list of musicians in Amazon several times with our new album). Furthermore we were able to see that most of the sales came from our very own CRM and newsletter.
I really don’t see why the best way to fight illegal downloads should be to ignore them. This did’t lead the industry anywhere over the last 15 years ;( I think it is much better to realize what people are doing and ask how one can make a profit out of it.

By: Rene

Rene — Tue, 24 May 2011 18:35:03 +0000

By: Patrick Walch

Patrick Walch — Tue, 24 May 2011 16:44:38 +0000

hi rene,
super artikel! bin schon gespannt auf die fortsetzung!
nur der sound im video könnte besser sein 😛
die generelle frage ist halt, ob man die leute, die nach illegalen downloads suchen unbedingt auf seiner seite haben muss…
cheers,
patrick
edit: (english translation by Rene)
hi rene,
nice article! I am already excited to see how you will continue!
but the sound in the video could be better 😛
the important question is: Do you want to have people on your site who are looking for illegal downloads
cheers,
patrick

By: Patrick Walch

Patrick Walch — Tue, 24 May 2011 16:44:38 +0000