in legend – Data Science, Data Analytics and Machine Learning Consulting in Koblenz Germany https://www.rene-pickhardt.de Extract knowledge from your data and be ahead of your competition Tue, 17 Jul 2018 12:12:43 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 Ebay auction by Van canto, Ordan Ogen and In Legend for charity. https://www.rene-pickhardt.de/ebay-auction-by-van-canto-ordan-ogen-and-in-legend-for-charity/ https://www.rene-pickhardt.de/ebay-auction-by-van-canto-ordan-ogen-and-in-legend-for-charity/#respond Fri, 13 Jan 2012 15:20:09 +0000 http://www.rene-pickhardt.de/?p=1024 Doing charity is of course always a good way of doing marketing. But I think the important rule here is that it really has to be honest and come from the hart and not just be ment to be a marketing campaign. I just realized this after three bands I am friend with did something great. I put this under online music marketing, but again the marketing of something like this should just be the side effect (at most):
After their third tour together Van Canto, Ordan Ogan and In Legend announced that they will post a piece of Bastian Emigs drumset on ebay (feel free to join the auction). The piece is signed from all band members. They said they would donate the money to the charity organization (Médecins Sans Frontières) Bastian Emig the front man and composer of in legend and drummer of van canto is working for. After less than 6 hours the auction is at already 905 Euro. Today the 1000 Euro barrier was taken!
See everyone that is the amazing thing about the web! If something is really great the information about it will spread very fast. This movement costs nothing for Van canto! Social meadia will really help to push this (but it would have been pushed without social media) Here nothing is sold. Just good things happen. Noone seeks for attention. Interesting how on the other side people wonder what weired things they can do in order to get recognition and how simple it is to start a real viral effect by just doing something really good which does not even cost you money or effort!
I am sure many bands could do this or similar things. Even though I have worked together with in legend quite a lot and also with van canto quite some time I like those guys much better now (not that I didn’t like them before. but using your popularity to do good things is very charismatic) Things like this are good for your brand value and brand reputation (besides the fact that they probably also feel very good to do!). Especially this auction really helps charity organizations which is much better than DJ Sammy who stole the idea from a charity organization and didn’t donate any money yet!
Hope the move of Van Canto, In Legend and Ordan Ogan inspires others to do similar things.
And since I really like their Idea here is the current video of van canto:

]]> https://www.rene-pickhardt.de/ebay-auction-by-van-canto-ordan-ogen-and-in-legend-for-charity/feed/ 0 First Youtube DVD online for Ballads n Bullets by In Legend https://www.rene-pickhardt.de/first-youtube-dvd-online-for-ballads-n-bullets-by-in-legend/ https://www.rene-pickhardt.de/first-youtube-dvd-online-for-ballads-n-bullets-by-in-legend/#comments Fri, 28 Oct 2011 14:46:14 +0000 http://www.rene-pickhardt.de/?p=845 Recently I was rather quiet in my blog. Currently I am writing my first research paper for SIGMOD which takes 90% of my resources. In my very limited time I had the chance to work on a very cool web project about which I want to share some insights and talk about today.
Inspired by the master thesis of Stefan Wilk about his research on navigable hyper video systems I had the idea of using Youtube navigation links and jpg graphics to create a DVD. I talked back to Robert Naumann and the guys from In Legend who were about to release a couple of music videos anyway.
Everone was convinced right away that the idea of not only putting a video on Youtube but creating the first Youtube Music DVD in the world was exactly what we wanted to do.
So here we go! The first video I’ll show here is the main Menu. It is the hidden track Remedy from the Ballads n Bullets record and consists just of a jpg. from here with the help of overlays users can choose the songs they want to listen via a simple mouse click.

For the Youtube DVD we did not want to release all tracks right a way so only the first five videos are available. Among them there is the brand new Video for the song Vortex.

Interesting about vortex is that it was taken on the In Legend Wacken Camp. I had the idea for such a camp and posted it in the in legend message board. Even though I couldn’t go to the Wacken open air more than 50 fans organized this camp and took this video on the camp ground! I am amazed how the internet is connecting people and really helping musicians to create things they might never been able to create in the past!
Besides being a really cool idea and product the youtube DVD has some other really nice and positive side effects for band promo and marketing.

  • the dvd enables us to advertise our products (concerts, merchandise, records, online activities…)
  • the lyrics of the songs can be displayed
  • the dvd will help us to keep the user with OUR videos and not keep on surfing to some other related content
  • Pleased by our good experiences with the free Pandemonium Download In Legend agreed to make the videos available for free download on their website which will contribute to In Legends viral marketing!

I am really excited to see how the idea with the Youtube DVD will develop. How the videos will spread and if the users like and understand the menu! It’ll be also interesting to see if other bands will adopt to the idea. If people are interested I will post some instructions how to create such a Youtube DVD. If you guys have any suggestions comments and thoughts I’ll be happy to hear about them!

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