UPDATE: (Feb. 8th. 2012) the originial love language video is now linked under the official look for love Video from DJ Sammy! Glad to see that and glad to see that protest on the web seems to be heared. Now I can finally completely enjoy DJ sammy’s work without worries!
Record industry as well as many companies that are in the business of publishing are complaining for years that illegal file sharing is killing their market and destroying culture and art. I don’t want to fall into the discussion about how copyleft is superior to copyright. Also not about how wrong all the whining is as there are many reasons that show, that the industry was just not smart enough to listen to the customers and adapt to the new possabilities given by the internet.
But then it is just sad to see how musicians like DJ Sammy (probably together with management and record labels) seemed to take a (viral) video from a charity organization and use the idea and story for their own music clip. That happened without giving public credit to this organization and as far as I know – please proove me wrong – without sharing profit from this song with the jubilee project – the organization that had the original idea. If this is true I am very disapointed since it has no moral at all and the ethics are just not given.
As I was active on the boarder of music industry I know that I should not even talk about this sad event as bad promo is also promo and therefor my blogpost is even supporting DJ Sammy and the people responsible for this video (well maybe they will even adjust their behaviour!). But I hope that this blog article will help even more to promote the good thing and really nice video by the jubilee project! Feel free to watch the original here:

And of course to show the similarity check out the DJ Sammy song look for love! I was thinking about re uploading the video and making a front screen and back screen giving credit to the original video but still link to i tunes and all the shopping possabilities. But I wasn’t couragious enough since I myself would commit a copy right violation and I have no interest in some annoying law suit.

final thoughts

I have to admit that the song is great (though I usually listen to heavy metal) and that the video is really well recorded and produced. I wish they had just officially helped to spread the good idea of the jubilee project. Anyway I hope the user discussion on youtube will last and maybe in this way the jubilee project will receive even more attention.
I can understand that musicians are frustrated and feel betrayed but I can only remind you to act with moral and good ethics on the web. There are so many great opportunities on the web also for musicians. Noone would have objected if DJ Sammy had used the video and worked together with the jubilee project!
If you know more about this topic please tell me in the comments. I’d love to be updated how the story continues!