Outside of university, rock music is one of my main interests. In 2008, I created the heavy metal web community Metalcon, together with my two friends Jens and Jonas. By doing this I learnt quite a lot about music industry and especially about the truth behind the Internet and music industry! In my experience the Internet itself is not the reason for the struggles music industry experienced. It is rather the biggest gift someone could give to musicians – if they would only know how to properly utilize it for their interests!. For example, it enables the musicians to stay in contact with their fans and creates a huge bunch of new marketing and promotion possibilities.
In April 2010 I joined Basti’s Band In Legend as a consultant for online music marketing. I was able to set up my ideas, promote In Legend and gain even more experience. Since I believe that In Legend was quite successfull and the knowledge I gained is quite unique I think it might be useful for a lot of other musicians out there. That is why I decided to devote a category of my blog solely to online music marketing.
In general, online music marketing or Internet music marketing is about ideas and ways to use the Internet and the new possibilities in a way that is most profitable for musicians. In this context, profit does not necessarily mean money. Profit could also be equaled with attention or ways to increase the CRM and direct marketing of a band.
After having shared my knowledge with you over the next couple months, I therefore hope that my thesis “It was not the internet which brought problems to music industry but rather the way the industry reacted to the rapid changes” will sound more reasonable to you.