After building the In legend Youtube DVD I was able to convince my band mates that it is quite useful to use Youtube ads in order to reach new fans and promote our new videos. I have to say that I am not very experienced about youtube ad marketing but of course I understand the …
Category: Online music marketing
The Internet has changed the value chain of the music industry. Unfortunately the opinion leaders within this industry (record labels) got hurt the most by this change and should become more and more obsolete. That is probaby why they are still ignoring the real possibilites of online music marketing and thereby hurting the artists. This creates increased need to educate artists about online music marketing.
First Youtube DVD online for Ballads n Bullets by In Legend
Recently I was rather quiet in my blog. Currently I am writing my first research paper for SIGMOD which takes 90% of my resources. In my very limited time I had the chance to work on a very cool web project about which I want to share some insights and talk about today. Inspired by …
Questions and Answers for better CRM – The perfect Band website part 6
In my German article on Facebook Marketing for Bands I mentioned that part of your good online marketing (not only on Facebook) is the communication with your fans. Especially answering fanmail and answering their questions is important. One comment on my article said that caring about all fans takes a lot of man power and …
Band marketing on Facebook
I just wanted to point out that I was writing some German articles about band marketing on Facebook for Germany’s biggest Blog on Facebook marketing called Allfacebook.de. Today the first article of my article series came online and I am very excited to see how everyone liked it! So if you speak German feel free …
Website of GEMA hacked by anonymous group AnonyPwnies
In Germany a lot of music videos on youtube are not available because youtube and GEMA could never agree on the amount of licence fees that youtube should pay to legally stream those videos. So if I want to listen / watch to a Lady Gaga Video in Germany I won’t be able to do …
Where to upload your music – The perfect Band website: part 5
While writing my article on link baiting for musicians I realized that this topic is overdue. besides the fact that Facebook is highly overrated this is probably the most valueable piece of advice I wrote in my blog so far. Quick answer: “where to upload your music”: You upload all of your music to the …
Stop Facebook – Filterbubble of facebook's news stream & wall
As everyone knows in my limited freetime I am currently doing two tings: I am reading Eli Parisers book about the filterbubble. I don’t want to review it until I am done which happens hopefully somewhen soon. But it has a connection to the other thing I am doing I am promoting my Band’s first …
Link baiting for Musicians Bands – The perfect band website: part 4
Several years ago I read an excelent article by Jim Westgren (a Sweedish SEO) on link baiting. He kind of opened my eyes what online marketing and search engine optimization is all about! It is not so much about getting backlinks with force on other sites or showing annoying advertising. It is about beeing in …
Facebook is overrated for bands and musicians
Since I will hold a session at this years future music camp about search engine optimization of band websites and the importance of the homepage for a bands online marketing I was preparing everything and looking up some statistics. With my band In Legend we have been right away very active on Facebook but also …
band website search engine optimization – backstagepass!
As everyone knows I am doing quite a lot search engine optimization for my band In Legend. After the new records Ballads and Bullets has been released last friday and I had already optimized the website so it would rank #1 for lyric search and also quite well if people search for illegal downloads. Now …