Of course your band’s website is not youtube! So you might ask what youtube has to do with my series about the perfect band website. If you are a musician and you want to survive on the Internet you have to have a music video running on youtube. As with all the other online products …
Category: Online music marketing
The Internet has changed the value chain of the music industry. Unfortunately the opinion leaders within this industry (record labels) got hurt the most by this change and should become more and more obsolete. That is probaby why they are still ignoring the real possibilites of online music marketing and thereby hurting the artists. This creates increased need to educate artists about online music marketing.
Facebook Streaming App – viral maketing (Word of mouth) for music bands
You are a musician or you work for a modern record label. You realized that after myspace is kind of dead that you can reach your fans and new audience on Facebook. Congratulation! Of course you can quickly go to facebook, create a fanpage for your band, install some widgets, and have your customized Fanpage …
How to take care of your fans – The perfect Band website: part 2
Fans are the most valuable asset a musician has. Without fans there won’t be sales of an album or the possibility to hold concerts. Therefore a musician should always care about the interaction with his fans. In this post I will discuss some ways for you to interact with your fans.
Bandpage SEO – The perfect Band website: part1
There are some great resources on the Web about all the technical stuff related to search engine optimization. That is why I will not talk about how to craft your titles, headings and sites structure. This Article is supposed to help you to ask the correct questions and point out the correct goals for your bandpage SEO. The focus will be on keyword research and about how to choose good keywords
Share your Music! but do it the right way!
In this article I explain how a music band in my opinion should react to all those illegal downloads on the Internet. First of all it is important to understand that no one will be able to change the people and make them stop downloading music on the Web and start buying records again. After Napster went down people found new ways of sharing music. So the question is not: “How to fight illegal downloads?” but rather “How to make the best out of them?”
Why online music marketing and what is it?
It was not the internet that brought problems to music industry but rather the way the industry reacted to the rapid changes. I believe the internet (including the ways useres found to share mp3’s) is one of the biggest gifts musicians could get because the possibilities to increase direct marketing and customer relation management are almost infinite.