I just wanted to point out that I was writing some German articles about band marketing on Facebook for Germany’s biggest Blog on Facebook marketing called Allfacebook.de. Today the first article of my article series came online and I am very excited to see how everyone liked it! So if you speak German feel free …
Tag: music industry
Link baiting for Musicians Bands – The perfect band website: part 4
Several years ago I read an excelent article by Jim Westgren (a Sweedish SEO) on link baiting. He kind of opened my eyes what online marketing and search engine optimization is all about! It is not so much about getting backlinks with force on other sites or showing annoying advertising. It is about beeing in …
band website search engine optimization – backstagepass!
As everyone knows I am doing quite a lot search engine optimization for my band In Legend. After the new records Ballads and Bullets has been released last friday and I had already optimized the website so it would rank #1 for lyric search and also quite well if people search for illegal downloads. Now …
Youtube Music video – The perfect Band website: part 3
Of course your band’s website is not youtube! So you might ask what youtube has to do with my series about the perfect band website. If you are a musician and you want to survive on the Internet you have to have a music video running on youtube. As with all the other online products …
How to take care of your fans – The perfect Band website: part 2
Fans are the most valuable asset a musician has. Without fans there won’t be sales of an album or the possibility to hold concerts. Therefore a musician should always care about the interaction with his fans. In this post I will discuss some ways for you to interact with your fans.
Bandpage SEO – The perfect Band website: part1
There are some great resources on the Web about all the technical stuff related to search engine optimization. That is why I will not talk about how to craft your titles, headings and sites structure. This Article is supposed to help you to ask the correct questions and point out the correct goals for your bandpage SEO. The focus will be on keyword research and about how to choose good keywords
Share your Music! but do it the right way!
In this article I explain how a music band in my opinion should react to all those illegal downloads on the Internet. First of all it is important to understand that no one will be able to change the people and make them stop downloading music on the Web and start buying records again. After Napster went down people found new ways of sharing music. So the question is not: “How to fight illegal downloads?” but rather “How to make the best out of them?”
Why online music marketing and what is it?
It was not the internet that brought problems to music industry but rather the way the industry reacted to the rapid changes. I believe the internet (including the ways useres found to share mp3’s) is one of the biggest gifts musicians could get because the possibilities to increase direct marketing and customer relation management are almost infinite.